http://www.seoword.com/internet-marketing-strategies.htm

<html>

<head>

<title>Internet Marketing Strategies and Campaigns - Strategic Internet Marketing Campaigns - Web Site Marketing Strategies - Penn Yan, NY</title>



<meta http-equiv="Content-Type" content="text/html; charset=iso-8859-1">

<link rel="stylesheet" href="css/styles.css" type="text/css">

<meta name="description" content="Proven internet marketing strategies from SEO Word increase the amount of internet sales a web site produces. An internet marketing campaign utilizing organic search engines, pay per click providers, blogs, press releases, and local search is the best way to maximize revenue from a web site.">

<meta name="keywords" content="internet marketing, internet marketing strategies, internet marketing strategy, internet marketing services, internet marketing service, Local Search, Personalized Search, strategic internet marketing, internet marketing online, internet marketing consultant, internet marketing search engine, ppc search engine internet marketing, internet marketing company, Penn Yan, NY, Hammondsport, Keuka Lake, Finger Lakes, New York, internet marketing seo, management, internet marketing business, internet marketing specialist, internet marketing search engine placement, internet marketing solution, internet marketing consulting, consultant internet marketing, internet marketing consulting services, marketing internet, internet marketing firm, search engine internet marketing strategy, internet marketing information, internet marketing consultants, seo, seo services, seo company, seo service, seo firm, seo companies, seo optimization, seo web site development, seo campaign management, seo web development, seo copyrighting, seo consultant, seo web design, seo copywriter, affordable seo services, seo target marketing, seo experts, seo copywriting, seo advice, organic seo, seo reports, seo marketing, advice on seo, seo consulting, seo project, seo word, search engine optimization, search engine optimization services,search engine optimization company, search engine optimization service, search engine optimization firm, PPC, Pay Per Click, Pay Per Inclusion, search engine optimization companies, search engine optimization specialist, organic search engine optimization, search engine optimization consulting, search engine optimization management, expert search engine optimization, economical search engine optimization, search engine optimization consultant, search engine marketing and optimization, ethical search engine optimization, search engine optimization marketing, search engine optimization internet, affordable search engine optimization, search engine ranking optimization, web marketing search engine optimization, search engine optimization specalist, engine optimization search specalist, website search engine optimization, seo - search engine optimization, web site marketing strategies, web site marketing strategy, web marketing, web site marketing, web marketing strategies, web traffic marketing, web site marketing search engine, web marketing search engine optimization, marketing web, marketing web sites, web site marketing services, web site promotion marketing, web site promotion internet marketing, web marketing strategy, web marketing services, internet web marketing, internet web site marketing, web marketing company, seo web marketing">

<META NAME="robots" CONTENT="index,follow">





</head>

<body bgcolor="#999999" leftmargin="0" topmargin="0" marginwidth="0" marginheight="0">

<table width="98%" cellspacing="0" cellpadding="0" border="0" align="center">

  <tr>

    <td style="padding-left:25px" bgcolor="#5678BB" class="logo" height="75"> 

      Internet Marketing Strategies</td>

  </tr>

  <tr> 

    <td height="22" colspan="2" bgcolor="#999999"> 

      <table width="100%" cellspacing="0" cellpadding="0" border="0">

        <tr> 

          <td height="22" bgcolor="#AEC3E5" class="text" align="center"> <a href="index.htm">Home</a> 

            | <a href="internet-marketing-strategies.htm">Internet Marketing Strategies</a> | <a href="seo-services.htm">SEO Services</a> | <a href="seo-web-site-development.htm">SEO Web Site Development</a> | <a href="contact-seo-word.htm">Contact SEO Word</a> | <a href="sitemap.htm">Site Map</a> 
</td>

        </tr>

      </table>

    </td>

  </tr>

</table>

<table width="98%" cellspacing="0" cellpadding="0" border="0" align="center">

  <tr> 

    <td bgcolor="#CCCCCC" height="250" valign="top" width="160"> 

      <table width="160" cellspacing="0" cellpadding="8" border="0">

        <tr> 

          <td class="sidetext">

            <p><b>SEO Word</b><br>

              <br>

              

            <p>

			We keep track of the latest trends in internet marketing and search engine optimization. Social tagging, bookmarking, blogs, and other Web 2.0 features are integral parts of our campaigns.</p>

	<p>Contact us at <a href="mailto:info@seoword.com">info@seoword.com</a>, 678-810-0923, or 315-849-0928 for information about our <a href="index.htm">search engine optimization services</a>, <a href="seo-web-site-development.htm">SEO web site development</a>, and <a href="internet-marketing-strategies.htm">internet marketing strategies</a>.
	</p>		

			

        <p>SEO Word<br />

P.O. Box 625<br />

Hammondsport, NY 14840<br />

315-849-0928</p>

<p>

Atlanta, GA<br />

678-810-0923<br />

<a href="mailto:info@seoword.com">info@seoword.com</a>

</p>

		  </td>

        </tr>

      </table>

      

    </td>

    <td bgcolor="#ffffff" height="250" valign="top"> 

      <table width="100%" cellspacing="10" cellpadding="0" align="center" border="0">

        <tr> 

          <td valign="top" width="220"><br>

		  <img src="images/seo-logo07-f.jpg" width="220" height="161" alt="Internet Marketing Strategies" border="0">

		  	  	  

            <br>

          </td>

          <td valign="top" class="text"> 

            <p><br>

              <H1>Internet Marketing Strategies</H1></p>

            		

<p>

Marketing success for a web site involves mastering different components of the internet. The organic search engines, Pay Per Click providers, directories, keywords, content generation, links, blogs, local search, personalized search and other aspects of internet marketing take knowledge and experience to control. This can be too much for individuals and marketing deparments to handle. We offer <a href="index.htm">web site optimization services</a> that allow companies to maximize their internet investment with SEO Word, while they concentrate on providing the best products and services for their clients. 

</p>		  

<p>The major search engines are constantly changing their offerings and how they rank pages. We follow these changes closely and alter our internet marketing strategies according to the latest developments. Two of the recent changes that dramatically influence internet marketing in 2007 are Local Search and Personalized Search. 

</p>

<h2>Local Search</h2>

<p>The number of people searching for local products and services on the Internet is growing. The amount of people using the phone book for these searches is declining. The major search engines know these trends and are building their Local Search products and integrating them with local information, maps and driving directions. A large percentage of people searching locally have the intention of purchasing products and services. Prominent placement on Local Search results pages is an important part of our internet marketing strategies. 

</p>

<p>

The Local Search components of Google and Yahoo are separate from the basic search databases. Results from Local Search are incorporated into most search results but enrolling in the Local Search databases has different requirements and procedures. We emphasize specific techniques for taking advantage of Local Search. Designing and optimizing a web site for Local Search is an effective way to increase sales on the Internet and in the company's neighborhood.

</p>

<h2>Personlized Search</h2>

<p>Google attempts to improve a user's search experience by personalizing search results. Starting February 2, 2007 Google applies automatic personalization to search results for anyone logged into a Google account. People who use, Gmail, AdSense, Google Analytics, Google Adwords, Google Personalized Homepage, Google Toolbar or other Google products have their search results altered according to search results they selected in the past. Google looks at a user's search history, google personalized home page, Google bookmarks, and other Google Gadgets and Tools to determine search results. This potentially gives people search results that are customized based on their preferences. 

</p>

<p>

Personalized Search dramatically changes the landscape for web sites and search engine optimization companies. Search results will increasingly become different for each user. There is growing importance in utilizing social tagging, bookmarking, inbound linking, presence on personalized home pages, usuability, retention and content resourcefulness. Optimizing web sites for these components contribute to a web site maintaining consistent high rankings for important keywords. Our internet marketing strategies emphasize these components and contribute to solid rankings that endure over time.</p>

<h1>Internet Marketing Campaigns</h1>
<h2>Pay Per Click Advertising Services</h2>

<p>Pay Per Click campaigns involve an advertiser being charged when a potential web client clicks on the link from the advertisement on the hosting web site.  Advetisers bid for keywords and placement on the hosting web site. Higher costs in pay per click programs correlate to more traffic visiting the site.</p>

<p>Pay per click programs can be implemented in 4-14 business days and generate almost immediate traffic. The advertisements show for specific keyword queries on Google, Yahoo, MSN and their partner websites depending on the advertiser's bids and ad content.</p>



<p>Conversion tracking determines which keywords are converting to sales or leads so that R.O.I. can be maximized.</p>



<p>Depending on the keywords chosen and the potential traffic from cost per impression programs, costs could balloon.  Therefore, a budget must be predetermined. Depending on the keyword, PPC programs can cost anywhere between $.10 per click to well over $20.00 per click. The cost for a top sponsorship ad for any search term is different for each industry and depends on competition. We set spending caps with the ad placements so  costs are controlled.  Conversion tracking helps eliminate the costs of ineffective or non converting keywords. </p>



<p>SEO Word has many years of experience running very successful Pay Per Click Campaigns. We believe in the power of sponsored search engine advertisements and highly recommend them for web sites looking for immediate traffic.</p>

<br />

            </td>

        </tr>

      </table>

    </td>

  </tr>

</table>

<table width="98%" cellspacing="0" cellpadding="0" height="40" border="0" align="center">

  <tr> 

    <td bgcolor="#AEC3E5" height="24" class="text" align="center"> Copyright &copy; 

      2007 SEO Word, LLC. All rights reserved.</td>

  </tr>

</table>

</body>

</html>

